DIRECT

UK

The Gate Films (non-exclusive)
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DIRECT

UK

The Gate Films (non-exclusive)
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    ASLAN WAS NOT A HAPPY LION. HAVING BROKEN A NUMBER OF TEETH IN A FREAK FEEDING ACCIDENT HE'D BEEN IN AGONY FOR MONTHS.

    KEVIN RICHARDSON (SOUTH AFRICA'S 'LION WHISPERER') SENT OUT A CALL FOR HELP WITH HIS SUFFERING AND DEPRESSED (BIG) CAT.

    STEP FORWARD SAATCHI & SAATCHI ITALY AND THEIR CLIENT FIXODENT.

    SVEN AND THE TEAM AT GOLDEN PLANES PRODUCTIONS WERE DISPATCHED TO BOTH SET UP THE WHOLE OPERATION AND CAPTURE IT IN A SHORT DOCUMENTARY.

    THE RESULTANT FILM WAS VIEWED OVER 15 MILLION TIMES ON YOUTUBE, WAS FEATURED IN THE LIKES OF THE DAILY MAIL, AND WENT ON TO WIN SILVER AT BOTH CANNES AND THE CLIOS.

    CROATIAN POP/CLASSICAL PIANIST MAKSIM' WANTED SOME STRIKING VISUALS TO MATCH THE ENERGY OF HIS SUPERCHARGED VERSION OF 'THE FLIGHT OF THE BUMBLEBEE'.

    CHANNELING MUHAMMAD ALI'S FAMOUS QUOTE 'FLOAT LIKE A BUTTERFLY, STING LIKE A BEE' SVEN CAME ACROSS A SERIES OF PHOTOS CONTRASTING CUBAN BOXERS AND BALLET DANCERS, ALL STAGED IN THE ARTFULLY DILAPIDATED INTERIORS OF DOWNTOWN HAVANA.

    JUST A FEW DAYS LATER THE TEAM WERE ON THE PLANE TO CUBA .

    THE AGENCY BRIEF CALLED FOR A 'MASH-UP' OF THE DUTCH TECHNO DANCEFLOOR STYLE 'JUMP DANCE' (GOOGLE IT) WITH THE CLASSIC 1960'S NORTHERN SOUL TRACK 'THE SNAKE'.

    TWO DAYS OF RUNNING AROUND MANCHESTER WITH CHOREOGRAPHER JULIE KAVANAGH, AN EFFERVESCENT CAST AND A 16MM CAMERA PRODUCED A HIGH-ENERGY SPOT THAT ESTABLISHED 'THE LAMBRINI' AS A COOL CULT DANCE CRAZE IN THE UK.

    SURRENDER IS NOT A WORD THAT FEATURES IN TRIATHLETE PIETER DU PREEZ'S VOCABULARY.

    SO WHEN A COLLISION WITH A CAR WHILST OUT ROAD CYCLE TRAINING LEFT HIM QUADRIPLEGIC HE JUST INCREASED HIS OBSESSION WITH 'BEATING THE NUMBERS'.

    SVEN AND FREQUENT COLLABORATOR WAYNE DE LANGE SPENT DAYS TRACKING PIETER THROUGHOUT HIS GRUELLING TRAINING REGIMES, AS WELL AS INTIMATELY FOCUSSING ON THOSE MOMENTS THAT REVEAL HIS HEROIC EVERYDAY BRAVERY.

    THE FILM WAS ACCLAIMED AT SEVERAL SHORT AND SPORTS FILM FESTIVALS.

    SVEN'S HAD THE PRIVILEGE OF WORKING WITH SEVERAL OLYMPIC CHAMPIONS - RUNNER HAILE GEBRSELASSIE AND GYMNAST LI NING AMONGST THEM.

    CAMERON WAS STILL RIDING HIGH ON THE WAVES OF ACCLAIM FOR HIS TRIUMPH IN THE LONDON GAMES WHEN THIS SPOT WAS SHOT IN A POOL JUST OUTSIDE CAPE TOWN.

    WHICH WAS JUST AS WELL, AS THE HEATER WASN'T WORKING PROPERLY, SO THE WATER WAS A LITTLE CHILLY.

    CAMERON, HOWEVER , SWAM ON THROUGH THE MANY TAKES WITHOUT A WORD OF COMPLAINT - AMPLY DEMONSTRATING HIS 'WINNERS NEVER QUIT' MENTALITY. A TRUE CHAMP.

    WATERAID AMBASSADOR AND ACTOR (OF DOWNTON ABBEY FAME) HUGH BONNEVILLE DESCRIBED THIS CAMPAIGN FILM AS A 'COMPELLING JUXTAPOSITION OF MANKIND’S SUCCESS IN SPACE VERSUS HIS FAILURE ON EARTH'.

    SHOT IN A SHORT DAY IN PHILIPPI TOWNSHIP WITH A CREW OF FOUR, IT USES PUBLIC DOMAIN NASA SPACE RACE AUDIO TO HIGHLIGHT THE DAILY HARDSHIPS OF COLLECTING FRESH WATER FOR MANY AFRICANS.

    A FESTIVAL FAVOURITE, THE FILM ALSO RECEIVED MUCH ATTENTION IN INTERNATIONAL CURRENT AFFAIRS MEDIA.

    GREENPEACE WANTED TO MAKE AN ENVIRONMENTAL CAMPAIGN FILM THAT WOULD GRAB THE ATTENTION OF THE ELUSIVE MALE TWENTYSOMETHING DEMOGRAPHIC IN THE UK.

    PARTNERING WITH BOUTIQUE AGENCY THE ESCAPE PARTNERS SVEN CREATED AN OUTRAGEOUS WORLD WHERE THE SUN SHINES FROM PEOPLE'S BACKSIDES TO HELP ILLUMINATE VARIOUS EVERYDAY TASKS

    THE FILM WAS AWARDED 'BEST VIRAL (SILVER)' AT THE UK'S MIDSUMMER AWARDS AND GARNERED MUCH INTERNATIONAL PRESS COVERAGE.

    SHOOTING IN REAL-LIFE RETAIL LOCATIONS OFTEN NECESSITATES A 'NIGHT SHOOT', WHEN THE SHOPS ARE CLOSED AND CUSTOMERS WON'T BE DISTURBED.

    THIS TIC TAC COMMERCIAL FOR KENYA WAS NO EXCEPTION, BUT SVEN WAS ABLE TO DRAW UPON HIS VAST EXPERIENCE OF DIRECTING MUSIC VIDEOS TO MAKE THE SHOOT AS FAST AND FUN AS POSSIBLE, ENSURING THE CAST FIZZED WITH ENERGY RIGHT THROUGH TIL DAWN.

    HOW EXACTLY DOES A BLOKE FROM YORKSHIRE IN THE NORTH OF ENGLAND END UP DIRECTING AND CHOREOGRAPHING A RIOTUS GROUP OF AFRICAN SCHOOLGIRLS SINGING AND DANCING ABOUT THE JOYS OF PANTY LINERS?

    NO-ONE'S REALLY SURE, BUT THIS AWARD-WINNG SPOT KICKSTARTED A HUGELY SUCCESSFUL DECADE-LONG CAMPAIGN OF MUSICAL ALWAYS TVCS

    CLIENTS BRIGHTHOUSE WANTED A DEVICE TO VISUALLY REPRESENT THE WAY IN WHICH THEIR CUSTOMERS CAN INSTANTLY OWN HOUSEHOLD GOODS BY PAYING LATER IN INSTALMENTS. HENCE THE FLYING ORANGE CUBES (CREATED IN PARTNERSHIP WITH UK VFX COMPANY FLIPBOOK).

    LOTS OF FUN WAS HAD ON THE SHOOT WITH BITS OF BLUE TAPE, STICKS AND FISHING LINE TO ENSURE AND THE CAST REACTED CONVINCINGLY TO SOMETHING THAT WASN'T ACTUALLY THERE - A BIT LIKE JEFF GOLDBLUM IN JURASSIC PARK - ONLY MAYBE ON A SLIGHTLY SMALLER SCALE...